Bring the magic of gingerbread to your Christmas!

9th November 2018

Get in the Christmas spirit with Selecta's Seasonal Syrups

During this year's festive season, recreate traditional hot drinks with a yuletide twist using Gingerbread Syrup.

Gingerbread has a rich seasonal tradition going back hundreds of years. Gingerbread houses first became popular in Germany all the way back in the 16th century. Their elaborate decoration would often include gold leaf foil, icing and candied fruit.

The gifting of gingerbread houses then became associated with Christmas. This tradition increased in popularity after the publication of Hansel and Gretel by the Brothers Grimm.

Capturing the spirit of the season is the perfect way to generate Christmas business. According to Mintel, seasonal flavours evoke strong emotional connections with consumers as they revel in the fairytale spirit of the season. Feelings of comfort, warmth and nostalgia are conjured after enjoying seasonal flavours, a treat indulged by over 70% of consumers.

Combining strong spice scents with cinnamon and a pinch of ginger, Gingerbread Syrup is perfect for getting people into the Christmas spirit. Seasonal coffee drinks are a simple treat that can add a bit of fun to an everyday routine, such as the morning cup of coffee.

Gingerbread Syrup is not limited to hot drinks. This versatile accompaniment can be used to add a yuletide twist to cocktails, allowing you to diversify your Christmas business across a variety of beverages.

Get inspired with our amazing Christmas recipes and remember to add Gingerbread Syrup (SR230) to your next order.