More than 80% of consumers spend only 25 seconds deciding what to buy from a vending machine, which is why it is so important that cold drinks and snack vending machines stock the right range, in the right proportions, to capture consumers and meet their needs.
Vending machines have limited space; making it critical that every product in your snack machine is right and every spiral is used to its full potential. Selecta uses a category led consumer-focused approach to ensure the correct product mix is chosen for your vending machines and to present the perfect combination of popular and healthy options. It also enables us to support operators under pressure to offer healthier products that meet consumer needs. For instance, our snack vending machines ‘Balanced Options’ range offers healthier products that meet pre-set nutritional requirements, whilst maintaining consumer appeal.
The novelty of even the most popular snacks can wear off when presented with them every day, especially in a work environment where a vending machine is catering for the same people day in day out. Selecta refreshes its cold drinks and snacks vending machine products every quarter to maintain consumer interest, and in the last year alone has introduced over 70 new promotional products to the range to ensure that your snack offering, and vending machines remain profitable.
We also work closely with our suppliers to ensure consumers can choose from a range of brands from our vending machines. Selecta’s independence and flexibility as an operator means it is not tied to any one supplier. This enables us to provide our clients and consumers with the biggest brands and the best quality, choice and value for money. This independence also allows us to bring our clients profitable and attention grabbing promotions, such as the ‘Flavour Cup’ with Walkers, which gives Selecta consumers the opportunity to win a £1,000 cash prize.”
