Selecta employs a unique and innovative approach when it comes to the development of concepts and solutions, designed for optimum acceptance and consumer satisfaction. The process starts with segmentation of the marketplace to enable the development of vending concepts and solutions that meet the needs of specific groups of consumers. The next stage is the development of concepts for each segment of the market.
This process involves the construction of a concept to meet the specific needs of the chosen segment and focuses on areas such as the product range and service offer required. The process will also encompass the financial model needed to deliver the solution successfully and the selection and development of the point-of-sale / vending machine, which will often require development of unique features and imagery due to the strength of Selecta's relationship with its suppliers.