Balanced Options

Goal
To give consumers choice and the option to choose healthier snacks and drinks.

Activity
The launch of our Balanced Options programme across Europe which contains products which meet the following strict criteria:

• Snacks: less than 200kcal, less than 6g of fat, less than 250mg of sodium and less than 5g of added sugar
• Cold Drinks: less than 5g of added sugar

Results
Since its introduction in 2005, the programme has been implemented across Europe with over 15,000 machines offering Balanced Options products on a daily basis.

Certified Product Offer

Goal
To support certified products and ensure clients and consumers can purchase them via Selecta.

Activity
As a business we are very serious about certified options. To this end, during 2009, Selecta Group is launching a certified variant of our high quality, own brand miofino coffee which will be available across Europe.

We also aim to offer certified options across all of our different product categories.

In the UK this includes our own brand Fairtrade Hot Chocolate, Rainforest Alliance certified PG Tips, Fairtrade certified Tate & Lyle Sugar and Fairtrade Cadbury Dairy Milk.

Read more about Our Certified Product Offer here.

Quality Control

Goal
To get it right first time, every time and to strive to exceed customer expectation whenever possible.

Activity
Selecta is committed to offering its consumers high quality products and in order to ensure the quality of our coffee offer, and give clearer visibility of the source of the coffee, we are launching our own coffee brand – miofino.

We also perform European quality audits at customer’s sites to ensure that we meet the highest standards on all levels: hygiene, merchandising, functionality and branding. All of Selecta Group has an HACCP program for food safety control which includes a risk analysis and guidance on how to handle our products and machines.