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High street coffee shops have set the standard for the on-the-go hot drinks market and raised consumer’s expectations. With 47% of people visiting a coffee shop at least once a month and nearly 50% of them drinking more take-away than 12 months ago* consumers’ have developed a taste and desire for premium hot drinks on-the-go. But can office vending compete with the high street coffee shops?
For any operator adding value is key to the success of their office vending solutions. Consumers must feel they are getting more for their money, through choice, quality and delivery. Office vending offering a simple tea and black or white coffee offering simply won’t do as consumers look for speciality hot drinks to treat themselves when out of home or sustainably sourced products for peace of mind and to justify that higher price tag.
To successfully compete with the retail on-the-go market, office vending facilities must recreate the high street coffee shop experience with high quality hot drinks. Selecta’s latest retail office vending solution the Grande Milano, delivers miofino, their own premium brand of bean-to-cup coffee with skimmed milk** in a bigger 12oz cup with sip lid – much like consumers are used to on the high street but at the fraction of the price! With the Grande Milano and miofino, Selecta brings café culture to office enabling consumers to enjoy their favourite hot drinks including Fairtrade certified premium coffees and hot chocolate to Rainforest Alliance certified tea all from their office vending solution!
In a recent trial of Selecta’s new office vending solution, the Grande Milano with miofino, 67% of consumers said they would be willing to pay for miofino served from the Grande Milano! Selecta’s coffee brand miofino also out-sold an established Italian coffee brand 3:1 and 75% of employees preferred miofino latte from the Grande Milano with one employee stating. “[miofino is] Great value especially compared to the big high street brands.” Proving that it is possible for office vending to successfully compete with the high street.
Coming soon…the new office vending solution
Selecta will be launching their latest coffee office vending solution – Caféroma. A slice of café culture that will fit comfortably into any office environment offering a office vending solution for high quality bean-to-cup miofino coffee - to go! Exclusive to Selecta clients, Caféroma will bring compact coffee culture to your office vending.
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