Cham, Switzerland, January 16, 2017 – Selecta Management AG and Luigi Lavazza Spa., today announced an exciting new partnership to grow their presence and market share in Vending and Office Coffee Service across Europe.
With this long-term partnership, Selecta, as the leading vending and coffee services company in Europe, and Lavazza, the leading Italian coffee brand, are expanding their bean to cup self-serve business and are entering the capsule market with the Lavazza Blue concept at European offices and on the go locations. In the coming years Selecta and Lavazza plan to install 40.000 machines in European offices and on the go locations.
The relationship is a joint mission to bring premium coffee quality into European workplaces and public locations - a matter of reliable espresso machines, a strong coffee brand with various selected blends, all combined with a reliable service on coffee machine installation, product delivery, maintenance and repair to deliver the perfect experience every day. Selecta has more than 4.000 service employees in Europe to bring such service consistently and with full passion to their clients.
Through astonishing recipes, reliable equipment and excellent service, Selecta and Lavazza will deliver in the incoming years best in class premium coffee to offices and on the go locations across Europe servicing great tasting treats.