"The new showroom enables us to provide our customers with a working demonstration of the equipment that we can offer," explains Selecta sales and marketing director Jonathan Barr. "It also gives us an opportunity to gain a greater understanding of our clients' special needs and requirements so that we can serve them in the very best way."

On display in the new showroom is a variety of state-of-the-art vending equipment which Selecta currently provides to clients across a broad range of UK business and industry sectors. Visitors can also try out some of the lastest products available from the machines, such as premium coffee from Selecta's coffee tower machines, which uses fresh milk to create great tasting, 'high-street'-style hot beverages.

Also on show is Project Apple, a consumer-led vending concept featuring Selecta-branded can and bottle vending machines which gives the flexibility of offering a variety of brand-leading can and bottle products across the soft drinks sectors.

The ego-friendly Save a Cup scheme, which Selecta offers to all its clients, is also on display in the showroom's recycling area. Save a Cup encourages on-site recycling through a cup stacking bin system.

To experience first hand the high levels of customer care provided by Selecta, visitors to the showroom can also visit the company's state-of-the-art call centre and meet the customer support desk's staff.

To make an appointmant to visit the new Selecta showroom, please contact the company's Minworth office on 0870 609 0701