We have teamed up with Trident Gum in an exclusive Beyonce promotion.

In the vending industry's hottest promotion, Selecta consumers are being given the chance to win tickets to see an exclusive, one off, Beyonce performance live at the O2 Arena. Running across 4,500 Selecta vending machines in B&I and public vending sites, the promotion is designed to drive Trident Gum sales as well as highlighting Selecta's commitment to bringing its clients and consumers the world's biggest brands and exciting promotions.

Throughout the next two months, Selecta consumers have the chance to win one of 7,500 pairs of tickets to an exclusive one off performance of Beyonce's sell out "I am" tour at the O2 in November. As part of the Trident Unwrapped campaign Trident is the first brand to ever take over the world-famous O2 Arena venue in its entirety and give away every seat. For a chance to win these much sought after tickets, Selecta consumers simply need to purchase three packs of Trident Gum from a Selecta vending machine to enter an online ballot.

"Selecta is delighted to have an exclusive vending partnership with Trident for this fantastic promotion. As Europe's leading vending operator we understand how important it is to give customers the products they want and through exciting promotions we can add value to their overall vending experience."
                                      Jonathan Barr, Sales & Marketing Director, Selecta UK

"The vending promotion is a UK first for Trident and we are very excited about such a high profile promotion being available to consumers via vending. This is a result of a lot of hard work by the Selecta and Cadbury team to bring this promotion to life."
                              Rob Cowley, Vending Sector Manager, Cadbury PLC.

The campaign is supported with eye-catching POS including posters featuring the iconic Beyonce which is sure to grab consumer's attention at the point of purchase.

With Selecta, companies can benefit  from a vending operator that works with the biggest brands and who will go the extra mile to guarantee a fresh vending solution; from using quality ingredients and great recipes, to innovative machines, concepts and a service you can rely on. By working with Europe's leading vending operator, companies can tap into the wealth of knowledge and experience of the vending authority and create a successful vending experience for consumers.

If you need expert advice on vending solutions please call 0121 748 9620 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it