We have teamed up with Britain's favourite tea brand PG Tips in an exclusive text to win promotion.

The consumer campaign is running across England and Wales through 5,000 Selecta vending machines and is designed to drive tea sales within vending, as well as highlight our commitment to an ethical tea offering.

Our customers can be assured that the tea they drink from a Selecta vending machine is ethically sourced through our partnership with PG Tips who are Rainforest Alliance certified. The Rainforest Alliance works to conserve the environment and local communities and with PG Tips ensures the tea farmers, their families and the land the tea grows on are all cared for.

The national campaign fronted by Monkey is sure to be a big hit with customers, tapping into a recognised consumer brand and building awareness that great tasting tea can be enjoyed through Selecta vending machines.  

"With demand for ethical tea growing 50% year on year*, there is a huge need to offer our customers an ethical and trusted tea brand from our vending machines." Jonathan Barr, Sales & Marketing Director, Selecta UK 

The text to win campaign is a vending first for PG Tips, Catherine Brooke, National Account Manager at PG Tips explains the partnership...

"As Britain's favourite tea^ we wanted to work with the number one vending operator to drive volume. Like us, Selecta is committed to offering their consumers an ethical tea choice and raising the awareness of Rainforest Alliance. Selecta has a quality machine base and paper cups - something we believe should be industry standard."

The campaign is supported with eye catching POS on Selecta vending machines, to capture consumers at point of purchase. Throughout June consumers have the chance to text and win one of three Nintendo Wii's, five large monkey or small monkey soft toys simply by texting a special code found on the side of their Selecta cup.

As a nation of tea drinkers, Selecta and PG Tips provide the perfect vending partnership. The combination of a trusted tea brand and the use of real milk** in Selecta machines creates great tasting tea, happy vending custmers and huge potential to drive sales and tap into the popularity of Britain's favourite hot drink.

For information on Selecta and the vending services we have to offer please call 0121 748 9620 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . co.uk.

*AC Neilson MAT to w/e16.12.08.

^IRI Data to 24 Jan 09.

**made with 100% skimmed milk powder. Currently being rolled out to all Selecta clients in the UK.