UK, May 2007

Selecta is celebrating after winning “Best in innovation” at the 2007 Cooler and Vending Awards. The awards formed part of AVEX 2007, the UK vending industry’s premier exhibition, which took place at Earls Court, London, from 24-26 April.

Selecta won in the Best Convenience Innovation category for Steamplicity, a vending concept which uses steam pressure cooking to offer high-quality, great-tasting and nutritious ready meals to customers 24 hours a day. Selecta’s relationship with Compass and leading European equipment manufacturers has enabled the offer to be vended. For more information on Steamplicity, please click here.

Selecta demonstrated a variety of its unique vending solutions to more than 700 clients and potential new customers at AVEX 2007. Vending concepts on show at the stand during the three-day event included Coffee Tower, a new self-serve premium coffee vending offer which uses fresh milk to create high street-style and quality hot beverages, and Project Apple, a consumer-led vending concept featuring Selecta-branded can and bottle vending machines which gives the flexibility of offering a variety of brand leading products across the soft drinks sectors.

Selecta also showcased the high level of service provided by its state-of-the-art call centre and call handling system which allows customer calls to be dealt with more efficiently than if traditional systems are used. Green initiatives including the Save a Cup scheme and a prototype, glass-fronted vending machine which uses less energy were also on show and earned the company a nomination in the Best Sustainability Initiative category of the 2007 Cooler and Vending Awards. Selecta’s stand at AVEX 2007 was also re-usable and made of recyclable materials.

Selecta stand at Avex 2007