Selecta has teamed up with Cadbury, the official treat provider of the 2012 Olympic and Paralympic Games, to give consumers the chance to win London 2012 Olympic tickets. <<
We are proud to be partnering with Cadbury to bring consumers exciting new products and a tantalising taste of the Olympic and Paralympic Games. - Lawrence Adeniyi, Impulse Category Manager, Selecta UK and Ireland
Win 2012 Olympic tickets
Selecta has teamed up with Cadbury, the official treat provider of the 2012 Olympic and Paralympic Games, to give consumers the chance to win London 2012 Olympic tickets.
Over the coming months, popular brands across the Cadbury range, available from Selecta vending machines, including Twirl, Crunchie, Caramel and Double Decker, will be carrying an ‘Unwrap Gold’ promotion, giving Selecta consumers the chance to instantly win 2012 tickets.
The confectionery category partners are driving consumer purchases throughout spring and summer with the launch of brand new lines in Selecta vending machines including a twin-pack of the Cadbury London 2012 chocolate mascots, Wenlock and Mandeville. A limited edition 120g Dairy Milk bar containing postcards for consumers to write messages of support to team GB is also being introduced.
Jo Roffey, Customer Development Manager, Kraft Foods, said: “Excitement is mounting as the Olympics approaches and we are pleased to be working in partnership with Selecta to offer our new and exciting products through Selecta’s vending machines. It’s great to be able to give consumers the chance to win Olympic tickets instantly through our on-pack promotions ‘Unwrap gold’.”
Selecta manages BAA airports
There are now even more chances for consumers to purchase Cadbury products for a chance to win London 2012 tickets as Selecta now manages 189 Cadbury confectionery machines, in 6 BAA airports and Gatwick across the UK.
The machines, located in both passenger and staff areas at Heathrow, Gatwick, Southampton, Stanstead, Edinburgh, Glasgow and Aberdeen; are fully managed by the vending operator, who is responsible for ensuring all the machines are fully stocked, cleaned and maintained.