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Selecta and Cadbury Team Up for Big Race Initiative
10-Mar-2011

Selecta has teamed up with Cadbury to support the next stage of the innovative ‘Spots v Stripes’ challenge. Cadbury recently launched its Big Race Bar as part of the ‘Spots v Stripes Race Season’ - laying down a series of nine challenges to find people who can perform everyday tasks against the clock, and giving everyone in the UK a fighting chance of winning a World Record!<<

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Selecta is committed to bringing its customers and consumers the best brands and biggest promotions which is why we are working closely with Cadbury on this exciting campaign

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Inside every Big Race Bar - an indulgent and crunchy chocolate bar, with a wafer and cream filling and crunchy biscuit pieces - is a promotional code. The fastest person to enter the promotional code online will not only walk away with an unusual World Record, but will also be eligible for some fantastic prizes!

To celebrate the launch of the Big Race Bar which is available from Selecta vending machines between March and June, Cadbury and Selecta have teamed up to host their own ‘Pedometer Challenge’. Selecta employees will be encouraged to compete with each other to clock up the most steps between 4th and 8th April to win great prizes.

Lawrence Adeniyi, Cold Drinks and Snacks Category Manager, Selecta UK said: “Selecta is committed to bringing its customers and consumers the best brands and biggest promotions which is why we are working closely with Cadbury on this exciting campaign.”

Jo Roffey, Account Manager, Cadbury UK, said: “Spots v Stripes is an ongoing initiative that is designed to get people playing games and connect with communities across the nation. Selecta is already committed to a range of community projects and we are delighted that they are fully supportive of the programme.”

Competition

To celebrate the launch of Cadbury’s Big Race Bar, Selecta and Cadbury are giving away five cases of the delicious new chocolate bar and two state of the art MP4 players. For a chance to win simply answer the following question; what is the new Cadbury product available from Selecta vending machines? E-mail bigracebar@uk.selecta.com with your name, business address and answer by the 31st May 2011. Terms & Conditions

Selecta and Cadbury Team Up for Big Race Initiative