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Selecta and Britvic send Lucky winner to see Chicago Bulls
20-Nov-2012

Selecta teamed up with category partner Britvic Soft Drinks to run an exclusive tweet-to-win competition in association with Gatorade Blackcurrant.<<

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Our previous promotion with Selecta clearly demonstrated the value of leading brands and vending operators teaming up to deliver exclusive solutions that provide a win-win scenario for both consumers and customers. - Ashley Read, UK Gatorade Activation Manager, Britvic Soft Drinks

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Selecta teamed up with category partner Britvic Soft Drinks to run an exclusive tweet-to-win competition in association with Gatorade Blackcurrant.

We asked customers to name the current NBA champions by tweeting @GatoradeUK, for a chance to win a free trip for two to watch the Chicago Bulls basketball team play in the USA.

The lucky winner was Dan Pearce from Farnham in Surrey. Along with tickets to a Chicago Bulls home game, Dan also snapped up an all-expenses-paid holiday with three nights’ stay at the Fairmont Chicago hotel.

A further 20 runners-up in the competition, which attracted 384 entries, can console themselves with authentic Chicago Bulls Michael Jordan jerseys.

The promotion represents the latest team-up between Selecta and the world’s number one sporting drink, Gatorade, to support our customers and give consumers added value with must-win incentives. 700 Selecta machines ran the competition across the UK and Ireland between July and October in support of the latest addition to Selecta’s soft drink offering – Gatorade Blackcurrant.

“Our previous promotion with Selecta clearly demonstrated the value of leading brands and vending operators teaming up to deliver exclusive, bespoke vending solutions that provide a win-win scenario for both consumers and customers. As well as being the world’s leading sports brand, Gatorade has the added edge of a ‘no artificial’ make-up that is exclusive to the UK and we’re delighted to be expanding the range with the new Gatorade Blackcurrant offering” Ashley Read, UK Gatorade Activation Manager, Britvic Soft Drinks

Selecta and Britvic send Lucky winner to see Chicago Bulls