Europe’s leading vending operator Selecta has teamed up with PG Tips in an exclusive text to win drink vending promotion. The consumer campaign is running across England and Wales through 5,000 Selecta hot drinks vending machines and is designed to drive tea sales within vending, as well as highlight Selecta’s commitment to an ethical tea offering. Selecta’s customers can be assured that the tea they drink from a Selecta hot drinks vending machine is ethically sourced through Selecta’s partnership with PG Tips who are Rainforest Alliance certified. The Rainforest Alliance works to conserve the environment and local communities and with PG Tips ensures the tea farmers, their families and the land the tea grows on are all cared for.
The national campaign fronted by Monkey is sure to be a big hit with customers, tapping into a recognised consumer brand and building awareness that great tasting tea can be enjoyed through Selecta hot drinks vending machines.
“With demand for ethical tea growing 50% year on year*, there is a huge need to offer our customers an ethical tea choice. Selecta’s partnership with PG Tips enables our customers to enjoy an ethical and trusted tea brand from our hot drinks vending machines.” Jonathan Barr, Sales & Marketing Director, Selecta UK
The text to win campaign is a vending first for PG Tips, Catherine Brooke, National Account Manager at PG Tips explains the partnership…
“As Britain’s favourite tea^ we wanted to work with the number one vending operator to drive volume. Like us, Selecta is committed to offering their consumers an ethical tea choice and raising the awareness of Rainforest Alliance. Selecta has a quality hot drinks vending machine base and paper cups – something we believe should be an industry standard. “
The campaign is supported with eye catching POS on Selecta hot drinks vending machines, to capture consumers at point of purchase. Throughout June consumers have the chance to text and win one of three Nintendo Wii’s, five large monkey or fifty small monkey soft toys simply by texting a special code found on the side of their Selecta cup.
As a nation of tea drinkers, Selecta and PG Tips provide the perfect vending partnership. The combination of a trusted tea brand and the use of real milk† in Selecta hot drinks vending machines create great tasting tea, happy vending customers and a huge opportunity for companies to drive sales and tap into the popularity of Britain’s favourite hot drink.
*AC Nielsen MAT to w/e 16.12.08 ^ IRI Data to 24 Jan, 09 †made with 100% skimmed milk powder
