Going Green Growing trends to consider in the drinks vending industry, and what has become important to consumers, are products with ethical and sustainable credentials. Consumers are becoming increasingly green in their thinking, more concerned with where their food and drink has been sourced, as well the impact these products have on the environment.
As an operator, we have a responsibility to our clients to offer energy saving drinks vending machines, ethical products, biodegradable cups and support on- site recycling. With research from the Fairtrade Foundation revealing that consumers would be willing to pay more for a product they saw as ethical, introducing a greener drinks vending machine can make the transition from free to pay vend that little bit smoother.
Communication After all this, communication is essential! 75% of customers only know what they’re going to choose at the drinks vending machine^ so powerful communication on the drinks vending machine provides information and temptation. Be sure to let your customers know that they’re drinking the finest quality coffee or Rainforest Alliance tea from their drinks vending machine.
Promotions in drinks vending machines can drive awareness and in the long run, bring additional sales, and it doesn’t just have to be selling at a reduced price. Working closely with the biggest brands, including Coke, Cadbury, Mars, Walkers, Nestle, Britvic and GSK, Selecta provides its clients with eye-catching consumer promotions across its cold drink vending machines, confectionery and snack range to increase the traffic to the whole vended retail offer.
The results will be happy consumers enjoying great tasting drinks and a drink vending machine that pays for itself. In the meantime Selecta will continue to go the extra mile to guarantee a fresh vending solution, using quality ingredients, great recipes, innovative drink vending machines and concepts and a service you can rely on. By working with Europe’s leading vending operator, companies can tap into the wealth of knowledge and experience of the vending authority and make a successful drink vending machine facility.
