Goals and Values
Our goal is simple: to serve consumers and clients well.

We do the most to give our consumers and customers the best vending experience, from providing great products and reliable vending machines to a service you can trust.

Selecta aims to create a retail experience that goes beyond the traditional image of vending. We have four core values that form the pillar of our company and help us deliver on our goals:

Freshness

For Selecta as a company, freshness stands for a way of doing things, for a new approach to the vending experience. Freshness means new; it’s the spirit behind pioneering new refreshment solutions. It is forward moving and forward thinking. It inspires action. When freshness is one of your foundations, innovative thinking goes without saying.

Excellence

The pursuit of quality, the breaking of new ground. Excellence means that trends are set rather than followed. Other notions implied by excellence are flexibility, reliability and pro-activity. Great service extends to our technical service delivered by over 150 Selecta engineers currently working around the country to ensure your vending machines are always working.

Striving for excellence keeps a company moving forward.

Pleasure

As time becomes an increasingly rare commodity, it’s the little things that count:

A cup of delicious, steaming coffee; a variety of fresh options; visually pleasing vending environments that are easily accessed and well-stocked; welcoming, friendly faces that enjoys meeting needs and finding solutions; even the regular introduction of different products in order to keep it interesting and lively for our consumers.

All are part of the Selecta commitment to pleasure.

Caring

We care about our employees and they know it. In turn, cared-for employees care more for their clients and consumers.

They pay attention to detail because they know it counts. Details like regular coffee quality testing to ensure a consistent taste. They go out on each job with a fresh attitude because they know it makes a difference. Our employees help put caring into action so that everybody wins.

We believe corporate and caring can be used in the same sentence. Caring isn’t an outdated ideal. When a company has caring as a foundation, you can feel it.